Case Studies
Torotrak
Our work with Torotrak helped us win the Investor Relations Society’s coveted “Most Improved Annual Report” award in 2011.
Torotrak plc was a UK-based engineering company specializing in traction drive technologies, including “Flybrid” flywheel energy storage and “V-Charge” superchargers. The company’s technologies aimed to improve vehicle efficiency, particularly for commercial, off-highway, and, to a lesser extent, passenger vehicles.
The design produced by B&C helped the Report reflect a functional, engineering-led design that aligns with the company’s identity as a specialist technology developer in transmission and drivetrain systems. The layout is structured and straightforward, using a clear grid and consistent typographic hierarchy to organise strategic commentary, technical progress, and financial information. A largely pastel colour palette complements the overall brand blue tones to great effect, while minimal decorative elements keep the focus on content.
Diagrams, product imagery, and schematic-style graphics help illustrate Torotrak’s technology and its applications across automotive and mechanical sectors, adding clarity without overwhelming the report. Overall, the report’s design prioritises clarity, technical credibility, and efficient navigation, reflecting the needs of investors and industry stakeholders assessing a development-stage engineering business.
